EVENT IDEA
FOOD
FUTURE FOOD SHOW
Experiencing the forefront of global cuisine with a festival of food education for grownups
As awareness of the environmental challenges facing the plant grows, people are also taking a greater interest in food-related issues. Nihonbashi has thrived as a center of cuisine in Japan since the Edo period (1603–1868). The concept behind this participatory event is to connect that tradition to today's culinary vanguard, and to spread the word about the food of the future from Nihonbashi to the rest of Japan and, ultimately, the entire globe.
FOOD FESTIVAL
A food festival in the style of an open-air class, held in a large public space
- PLACE
- Roofed outdoor plaza at COREDO Muromachi Terrace
This food festival takes place in an open-air space roughly 1,500 square meters in size, one that also serves as the symbol for Nihonbashi's new COREDO Muromachi Terrace. Under the concept of "Savor and Study the Food of the Future," this event allows attendees to experience cutting-edge foods and beverages that are expected to become commonplace in the near future, including meat alternatives, edible insects, and sustainable beer. The event space has a glass overhang for protection from the elements. With large screens, display panels, food trucks, and more, organizers can provide attendees with all kinds of information from morning to night.
WORKSHOP
A Japanese food workshop for workers from abroad, held in a Japanese-style banquet hall
- PLACE
- Kyoraku-TEI, COREDO Muromachi 3
Many global companies have offices in Nihonbashi, with even more expected to arrive in the future. Nihonbashi is the perfect place for these companies' workers to experience traditional Japanese culture and hospitality. For instance, COREDO Muromachi 3 has a banquet hall measuring over 50 square meters with its own tea room. This hall can host Japanese food workshops for workers from abroad, which can feature in-person lessons from chefs from Nihonbashi's historic restaurants on fish filleting, soup stock making, and other subjects that are sure to make international attendees love Japan even more.
SYMPOSIUM
A food education symposium for parents and children, in a hall with multiple screens available
- PLACE
- Muromachi Mitsui Hall & Conference
The main hall at Muromachi Mitsui Hall & Conference features dual screens, and is equipped to support even the most unique events. One example would be this symposium, at which parents and children can learn together about the food astronauts eat while in space. While one screen shows how space food works, the other shows scenes from a space station, where the kids might even get to see a real astronaut having a meal. This event is sure to stoke children's interest in space and the future.
FOOD FAIR
A healthy food fair bringing local restaurants together
- PLACE
- Naka-dori
The area adorned with lanterns between Coredo Muromachi 1 and 2 called “Naka-dori” is a popular place in the area that is commonly known as “Lantern Street”. Numerous events are held in this pedestrian only street. Once a health conscious food fair is held, you can expect to attract many visitors regardless of weekdays or weekends. Lunch boxes and cold presses made from Japanese ingredients are served from long-established brands from the Nihonbashi area. In addition, in-depth experiences such as supporting young farmers through smartphone payments are offered in cooperation with other industries and NPOs.
MEDIA
A takeover of all of the streetlight banner spaces on Chuo-dori extends the visual reach of the event.
- PLACE
- Streetlight Banners on Chuo-dori
Lined with famous department stores, hotels, and office buildings, the always well-traveled Chuo-dori is Nihonbashi's most iconic street. Advertisements can be placed on Chuo-dori in the form of banners hung from the street lights and wraps placed on the street light pillars. There are also a considerable number of shopping centers that offer ad space on their outer walls. When holding an event that makes use of several of the available facilities in Nihonbashi, decorating this major street with your advertising is an effective way to raise awareness of your event within the neighborhood and draw large numbers of attendees.
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Are you interested in holding a conference or business event in Nihonbashi?
From bustling events that unfold over entire city blocks, to discrete events in conference facilities of all types, Nihonbashi is the perfect place to get your message out in a wide variety of ways.
Please contact us here.